Top Moisturisers for Men in 2025

You might think moisturising is just another fancy step in a lengthy skincare routine. But if you’ve ever dealt with tight, flaky skin after a shower or noticed how dull your face can look after a long day, you already know the difference it can make. In 2025, men are becoming more skincare-savvy than ever, and moisturisers are no longer an afterthought. They’re an essential part of your grooming arsenal.

Whether you’re tackling dryness, battling oily patches, or aiming for that healthy, hydrated glow, the right moisturiser can transform your skin. And with an ever-expanding range of high-performance formulas, there’s something for every skin type, concern, and budget. This guide cuts through the clutter to spotlight the best moisturisers for men in 2025, helping you hydrate your skin with confidence.

What to Look for in a Men’s Moisturiser

Not all moisturisers are created equal. When choosing one, consider:

Skin Type

• Dry skin: Needs rich creams with hyaluronic acid, ceramides, or shea butter
• Oily skin: Lightweight gels with ingredients like niacinamide or salicylic acid
• Sensitive skin: Fragrance-free options with calming agents like aloe vera or chamomile

Climate & Environment

• Live in a dry or cold area? Opt for a barrier cream.
• Humid climate? Go for oil-free or mattifying formulations.

Lifestyle & Preferences

• Do you want SPF protection built-in?
• Prefer a quick-absorbing texture that won’t feel greasy?

The good news is, the top skincare products in 2025 cater to every one of these needs. Let’s look at the standouts.

The Best Moisturisers for Men in 2025

1. Lumin Ultra-Hydrating Moisturising Balm

Best for: Dry and dull skin

Lumin has been a frontrunner in men’s skincare, and their 2025 update brings even more hydration power. Enriched with meadowfoam seed oil and apple extract, this balm locks in moisture without clogging pores.

Why men love it:

• Leaves skin feeling soft but not shiny
• Subtle, masculine scent
• Works well overnight or as a daily moisturiser

Price: £24.95

2. Bulldog Original Moisturiser

Best for: Sensitive skin on a budget

Bulldog is a British brand known for its no-nonsense ingredients. Packed with aloe vera, green tea, and camelina oil, this classic formula is both gentle and effective.

Standout features:

• Vegan and cruelty-free
• No synthetic fragrance or artificial colours
• Absorbs fast, non-greasy finish

Price: £6.00

3. Kiehl’s Ultra Facial Cream SPF 30

Best for: Everyday use with sun protection

A staple that’s evolved with time, Kiehl’s 2025 version adds SPF 30 without compromising on hydration. It delivers 24-hour moisture, making it perfect for city dwellers and commuters.

Notable points:

• Lightweight yet deeply moisturising
• Provides broad-spectrum sun protection
• Great for all skin types

Price: £32.00

4. The Ordinary Natural Moisturising Factors + HA

Best for: Ingredient purists and affordability

This minimalist formula from The Ordinary continues to impress. It includes hyaluronic acid and amino acids for deep hydration minus the fuss.

What makes it great:

• No parabens, alcohol, or oils
• Works well under makeup or SPF
• Superb value for money

Price: £7.70

5. Jack Black Double-Duty Face Moisturiser SPF 20

Best for: Active lifestyles

Combining hydration with sun defence, Jack Black’s Double-Duty formula is ideal for gym-goers, travellers, and outdoorsy types. It’s rich in antioxidants like blue algae extract and sea parsley.

Why it stands out:

• Broad-spectrum SPF 20
• Dual-purpose: moisturiser + sunscreen
• Refreshing, clean scent

Price: £28.00

6. Clinique for Men Maximum Hydrator 72-Hour Auto-Replenishing Gel-Cream

Best for: Oily or combination skin

This oil-free gel delivers intense hydration for up to 72 hours. Ideal for men who want deep moisture without a greasy residue.

Key benefits:

• Gel texture is cooling and refreshing
• Great after shaving
• Works well even in humid environments

Price: £37.00

7. Aesop Mandarin Facial Hydrating Cream

Best for: Luxurious experience

If you’re after a bit of indulgence, Aesop’s mandarin-scented cream provides a rich, silky feel. It’s a blend of plant-based oils and soothing botanicals.

Highlights:

• Ideal for normal to dry skin
• Beautifully packaged, great gifting option
• Spa-like aroma

Price: £47.00

How to Apply Moisturiser the Right Way

Getting the product is only half the battle. Here’s how to make the most of it:

1. Cleanse first: Use a gentle face wash suited to your skin type.
2. Pat dry, don’t rub: Avoid rough towel-drying.
3. Use a pea-sized amount: More isn’t always better.
4. Apply upward: Gentle, upward strokes help improve circulation.
5. Don’t skip your neck: It needs hydration too!

Consistency is key. Applying moisturiser every morning and night is the fastest route to noticeable results.

Common Mistakes to Avoid

Even with a great product, simple missteps can undermine your efforts:

• Skipping moisturiser because your skin feels oily: This can cause more oil production.
• Using body lotion on your face: It’s too heavy and may block pores.
• Applying to a dry face: Moisturiser locks in water, so apply while your skin is still slightly damp.
• Ignoring product ingredients: Especially if you have allergies or sensitivities.

Be informed and intentional — your face will thank you.

Personal Stories: Real Men, Real Results

Tom, 31, London: “I used to skip moisturiser entirely because I thought it made me break out. Turns out, I was using the wrong kind. After switching to a gel-based formula, my skin’s smoother and I actually get compliments.”

Rahul, 27, Birmingham: “My job keeps me outdoors a lot, so SPF is non-negotiable. Jack Black’s moisturiser is a lifesaver. It protects and hydrates without the weird white cast.”

Ethan, 43, Edinburgh: “Dry Scottish winters are brutal. I tried Aesop as a splurge and haven’t looked back. It smells amazing and makes my skin feel incredible.”

These are just a few of the many men benefiting from a consistent moisturising routine. Your story could be next.

Your Skin, Your Investment

In a world that demands so much from you, taking a few minutes to hydrate your skin isn’t vanity — it’s self-care. With options ranging from budget-friendly to premium luxury, the top skincare products of 2025 make it easier than ever to find your fit.

Whether you’re just starting out or upgrading your regimen, a quality moisturiser is a game-changer. So go ahead, pick one that matches your lifestyle and skin needs. Your face is your first impression — make it count.